After being overwhelmed with complaints through the 2023 season, the lads over at IMSA have finally reached out to streaming partner Peacock to renegotiate their contract. Specifically, the clause that dictates the percentage of the stream dedicated to advertisement space.

“After being bombarded with complaints, we decided to have a look ourselves.” Head of IMSA marketing said, “And about two hours, half the board shot themselves in disappointment after the 8th time a battle was interrupted by a Colgate commercial”.

Having reviewed the footage, IMSA found that Peacock had implemented the max 70% ratio for ad to race footage for the entire race, not only for yellow flags as was previously agreed upon.

“We’ve reach out to our partners at peacock, however we where put on hold for 30 minutes while an automated voice repeated ‘REPENT’ at varying volumes”.

We at MSIMA also reached out to Peacock for their side, however we where told they they “only talk to real journalists” and to be “happy we bother showing you race footage at all, and not 12 hrs of ads for Alan Jay dealerships instead of Sebring. We control what you see, and we revel in it”.